Good
afternoon, dear students!
Write the
date into your copybooks
Friday, the - second of April
Тема "Advertising. Types and locations of
advertising. Виды и места расположения рекламы.
Ребята, сегодня мы познакомимся с видами рекламы и местами ее расположения.1. Read the text.
Companies today have access to a wide variety of
advertising options. Advertisements can reach customers in various places,
including while watching television, walking around town or browsing the
internet. To determine which types of advertising best suits its needs, a
company may need to consider numerous factors, such as budgets or the consumers
it wants to target. In this article, we provide examples of 14 different types
of advertising that companies can use to promote their products or services.
Companies can use various advertisements
to reach their target consumers or to inform the public. Here are 14 types of
advertising and examples:
Advertising -
is a form of marketing communication used to persuade an audience to take or
continue some action, usually with respect to a commercial offering, or
political or ideological support.
The most
popular types of advertising: radio, internet,
Street, TV, press
Television combines sound and moving images. It is one of the most expensive
forms of advertising, but on the other hand it reaches a very wide audience.
Advertisers buy time from TV stations to broadcast their commercials.
TV has become very popular in the last few years. This is a normal TV show,
which focused on the sale of certain goods. Read more about how to buy the
product (phone numbers, etc.) are repeated many times during the program.
2.Press
Almost half of a newspaper is made up of ads. Local papers have ads of local
companies, but nationwide newspapers also advertise products that are sold all
over the country.
Display ads are big ads that can take up from a few cm to a full page. They
have illustrations, headlines and lots of information on a certain field.
Classified ads appear in a separate section of a newspaper.
3.Street advertising
Tis type of advertising first came to prominence
in the UK by Street Advertising Services to create outdoor advertising on
street furniture and pavements. Working with products such as Reverse Graffiti,
air dancers and 3D pavement advertising, for getting brand messages out into
public spaces.
The large outer advertising space aims to exert a
strong pull on the observer, the product is promoted indoors, where the
creative decor can intensify the impression.
4.Internet
Internet advertising is becoming more and more important. Especially young
people spend less time watching TV and more time on the Internet. The Internet
has the advantage of being available to people around the world at all times.
Ads range from banners to pop-ups. Companies that spend a lot of money on
advertising often create their own Internet site for a certain product.
5.Radio
Local advertisers place about 70 per cent of advertising on the radio. An
advantage of radio is that people listen to programs while doing other things.
In some cases radios are on the whole day. Commercials last about 30 seconds.
Radio stations are more specialized in what they broadcast.
One radio station offers pop music and has a younger listening audience; the
other may broadcast classical music with older listeners. The ads can be chosen
according to the group of people who listen.
Advertizing
purpose:
The purpose to advertize consists in convincing clients that services or
products of the company are the best, increase image of the company, specify
and create need for products or services, show new use for the established
products, declare new products and programs, strengthen separate messages of
sellers, involve clients in business and to hold the existing clients.
2.
Which types
of adds is the most widespread nowadays
and the most effective?
GOOD
LUCK!
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