Тема внеурочной деятельности: Wholesale Retail Trade/ Оптовая торговля. Розничная торговля. для 11 А класса

 

Good afternoon, my dear students!

Write down the date into your copybooks

Friday, the  twenty -fifth of March

 

Тема внеурочной деятельности: Wholesale Retail Trade/ Оптовая торговля. Розничная торговля.

1Read the theory

1)Wholesaling/ Оптовая торговля

The word” wholesaler” is derived from the word “Wholesale” which means sell goods in large quantities or in bulk.  Wholesaler is a link between producers and retailer. Your retailers will usually mark up your wholesale price at least 2 times.
Wholesaling- all activities involved in selling goods and services to those buying for resale or business use.

2)Retailing /Розничная торговля

Retailing- all activities involved in selling goods or services directly to final consumers for their personal, non-business use.

The lifestyle of the people are shaped by retailing.  There are specialty trade shows for nearly every category of retail, from baby apparel and athletic leisure clothing to furniture and home decor
The Retail Trade sector comprises establishments engaged in retailing merchandise, generally without transformation, and rendering services incidental to the sale of merchandise. The retailing process is the final step in the distribution of merchandise. Retailers are organized to sell merchandise in small quantities to the general public.
2. Read and translate the text

Marketing includes all the business activities connected with the movement of goods and services from producers to consumers. Sometimes it is called distribution. On the one hand, marketing is made up of such activities as transporting, storing and selling goods and, on the other hand, a series of decisions you make during the process of moving goods from producer to user. Marketing operations include product planning, buying, storage, pricing, promotion, selling, credit, traffic and marketing research. The ability to recognize early trends is very important. Producers must know why, where, for what purpose the consumers buy. Market research helps the producer to predict what the people will want. And through advertising he attempts to influence the customer to buy. Marketing operations are very expensive. They take up more than half of the customer’s dollar. The trend in the USA has been to high mass consumption. The construction of good shopping centres has made goods available to consumers. It provided a wide range of merchandize and plenty of parking facilities.

3..Choose the necessary word and put it in the sentence (predict, influence, promote, marketing, trends,

distribution, market research, product planning, consumer).

1. One of the aims of market research is to indicate new ... among people. 2. Advertising must ... the consumer and make him buy the goods produced. 3. Often marketing is called ... . 4. In order to sell a new product, a producer has to consider how to ... it. 5. The goods of this company are not sold very well, they must think about ... . 6. Sometimes it is difficult to ... through advertising. 7. If you want to produce something new, you should start with ... . 8. A producer wants to ... the new trends and then tries to influence them. 9. ... includes product development and pricing among other things.

GOOD LUCK!